Digital Marketing Set to Continue Dominance Over Traditional Advertising in 2013

There are a number of reasons why digital marketing is now a major channel for businesses. Digital media can reach target audiences on a much wider scale at a fraction of the cost compared to traditional forms of media. The internet has no country border and is a platform where campaigns can reach almost anyone, anywhere, any-time. how to bring an alcoholic beverage to market

Whilst traditional forms of advertising will continue to exist and many brands and businesses will still use them as part of their overall campaign, digital media is now very much taking a large slice of any marketing budget. TV campaigns are great for brand awareness, and it is common for many slots to be used up by websites aiming to expand their brand profile by buying airtime.

Digital marketing opportunities are increasing

Figures show that in the last year, the demand for online search marketing freelancers has dramatically increased. The UK and Europe are hiring the most digital marketers illustrating that demand is growing. In the last 12 months the spend on digital marketing has also increased in these areas. According to eConsultancy, in the UK in the past year spend on digital marketing increased by a staggering 279%; 255% in Germany and 127% in Switzerland. Austria also experienced a dramatic growth with a spend increase of 270%.

There are many reasons why digital marketing has infiltrated even the oldest institutions around the globe.

Longevity of Campaigns

Another contributing factor to suggest why Internet marketing is overtaking traditional advertising is the longevity of a campaign. Traditional advertising campaigns might run for a significantly shorter time in comparison to a web based campaign. Whilst target audiences might not be able to listen again and again and again to a particular radio campaign or TV advert without turning off, it is not always the same with online adverts as they are less intrusive, but still deliver brand awareness. The cost of producing some banner advertising or researching a keyword campaign for PPC is considerably less than producing a TV advert too of course.

 

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